| Quality: To supply quality products to customers and ensure that they are using the right tools or equipments for the right job. Minimizing wear rate and to prolong tools life is our objectives. |
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Service: To understand and listen to customers’ requirement and provide strategic solutions to meet their daily requirement and lead-time. Promptness is the key strategy we constantly adopt and remind of our self. |
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Pricing: To ensure price effectiveness and are competitive to the industries or better to maximize customers profit without compromising on products’ quality. |